It’s been three weeks now since HireMeAspen officially launched, and I hit the town promoting it.
Boy, have I already learned a lot about website launches!
Gameplan: Phase 1 ~ Filling Up Database of Workers
To date, we have about 55 unique profiles equalling 700+ cross-referenced profiles in our database. My goal is to get to 100 uniques by the end of the month. Agressive? Yes. But doable if I really hustle! I’ve got to keep the momentum going, and hopefully with 1. our launch press release being distributed tomorrow, 2, friends of friends finding out about the site, and 3. your continued support…we’ll get there with ease.
For a FREE profile, register here using code: CH01100. This code will be valid for a few more weeks only, so take advantage of it now!
Gameplan: Phase 2 ~Targeting Partners
Once I reach the first goal of 100 unique profiles in my database (or roughly 1250 profiles appearing in over 165 job categories), I can begin to focus new efforts on Phase 2 which is targeting Silver and Gold partners. You can view details about our Partner Program here. We’ve signed up about 20 silver partners thus far which is better than awesome! Once The Hive (the worker bee / members-only area of the website) is launched at the end of July, members will be able to see the Silver partner offers listed in The Honeycomb section. First week of August, I’ll start sending out membership cards so our worker bees can take advantage of these partner offers and start saving money!
I’ve formulated an exciting gameplan for the Gold partners: creating an irresistable and valuable promotional package consisting of not only a business profile for all website visitors to see (including hirers), but unique promotional opportunities with other businesses in the valley like Qittle’s Local Deals. Plus, Gold Partners will receive display advertising opportunities on the site, preferred partner mentions on the site (ie. Partner Spotlight), social media marketing, and much, much more. Stay tuned. I’ve got more exciting things on the horizon for the Gold Partners.
And I’ve already met so many wonderful, interesting and supportive locals! I’m finding that Facebook is a great way to generate brand awareness, so I’ve been playing around with several versions of targeted ads — It’s fun to see the results! Lots of people come up to me indicating that they’ve seen my logo around town….from our gorilla marketing efforts of blanketing parking lots with info cards to community board flyers to hats and signage. This feedback is great considering no press, no advertising, yet.
Spread the Word
Become a fan on Facebook. Follow us on Twitter. And, if you’re reading this post via FB/Twitter, please retreet/resend it to your friends. Help me spread the word so I can help the hard-working locals. Tell your friends/business partners we’re looking for sponsors. HireMeAspen is just what the Roaring Fork Valley locals need!
I’m jazzed for success, and I define success as: “locals … getting hired, making money, saving money, being connected and having fun doing work they love!”
Thanks for being a part of the HireMeAspen community. Let’s get this snowball rolling!